À l’éditeur: Dans son article du dimanche sur Los Angeles et ses palmiers emblématiques (««Les palmiers sont à peu près aussi à LA que possible. Mais est-il temps de leur dire des adieux à la fronde?»), Patt Morrison a écrit:« C’est universellement connu. Mettre un palmier dessus; it must be LA” How right she is. Years ago, when I was a copywriter at a Los Angeles ad agency, I traveled to our New York office for business. I met with a creative team there, and when they found out I was from LA, they shared a little trick of theirs. If they wanted to shoot a commercial in LA, all they had to do — regardless of the concept — was include a couple images of palm trees in the frames of the storyboard. If the client bought the idea, they knew they were Aller à LA
David George, Costa Mesa
(Tagstotranslate) la
